From Freelancer to Founder: Finally, a Smarter Way to Get Digital Tasks Done Easier, Faster and More Affordable
- Redfern Omwamba
- May 27
- 4 min read
Updated: Oct 16
In 2017, I sat at a small desk with nothing but a laptop and a big dream.
While pursuing my BSc in Statistics and Programming at Kenyatta University, I spent time playing Euro Truck Simulator and watching Netflix, which eventually sparked a deeper curiosity within me. We had our school portal and I was wondering how websites are built and how they operate. That curiosity pulled me into the digital space. I dove into YouTube tutorials, enrolled in online courses, and started learning everything from scratch — one click, one lesson, one late night at a time.
That’s how my journey as a Virtual Assistant began.
I spent my early mornings and late nights learning everything I could — from admin assistance to website design/development to graphic design then digital marketing. Every new skill opened a door, and I kept walking through.
The turning point?
An opportunity I got on the Upwork freelance platform to work with the IEEE Organization, one of the world’s largest professional associations for technical innovation.
Through IEEE, I was introduced to the Work Study Center initiative — a powerful method for tracking learning, mastering skills, and staying accountable. It wasn’t just about learning anymore — it was about measuring progress, refining workflows, and consistently improving the way I delivered results.
That system changed everything.
What Started as a Solo Hustle Became Taskmojo
Fast forward to today:
✅ Over 10,000 hours worked
✅ More than 250 successful projects completed
✅ Countless clients served across the globe — from coaches and consultants to real estate agents and eCommerce stores
And now, I’m proud to lead Taskmojo — a results-driven platform that helps clients get their digital tasks done easier, faster, and more affordably.
We’re not just another freelance marketplace. We’re not an agency that hides behind layers of bureaucracy. We’re not here to just do tasks.
We’re here to solve problems.
The Harsh Truth About Hiring Freelancers or Remote Agencies
I was recently invited to speak at a Generation Kenya forum — an incredible initiative focused on upskilling youth and empowering them to access opportunities in the digital economy. I sat down with leaders from across the digital marketing and freelance world. One topic dominated the room:
“Why is it still so hard for clients to find the right people for digital tasks?”
Here’s what clients told us they struggle with:
❌ Inconsistent quality — one good task, then three bad ones
❌ Time wasted vetting, managing, or being ghosted by freelancers
❌ Agencies charging high retainers but delivering mediocre results
❌ A frustrating back-and-forth just to get simple tasks done
❌ Lack of transparency and delayed timelines
And you know what? I’ve seen all of that firsthand too.
That’s Exactly Why I Built Taskmojo Differently
At Taskmojo, we designed everything around our clients. Whether you need a virtual assistant, a website designed, SEO help, email marketing, or social media content, we’ve structured Taskmojo to give you what you actually want:
✅ Quality
Our Work Study Center system helps us track our own learning and skill growth, so clients get better work each time.
✅ Speed
You get your tasks done fast, without the delays of freelance marketplaces or agency red tape.
✅ Affordability
Our pricing plans are transparent. You’ll never be hit with surprise fees.
✅ Reliability
You communicate directly with us. No middlemen. No outsourcing.
✅ One Platform
We’re your all-in-one solution. No need to juggle 5 different freelancers or agencies. We’ve got it all covered.
Want to explore what you can outsource? Check out the top virtual tasks for 2025.
The Power of the Work Study Center: Built-In Quality Control
One of the most powerful systems we’ve implemented at Taskmojo is the Work Study Center initiative — inspired by my own journey at IEEE.
Here’s how it works:
We track learning and progress across tools, platforms, and tasks.
We document completed work, review feedback, and refine processes.
We use self-accountability to ensure growth in both speed and quality.
What does this mean for clients? You’re not just getting someone who knows how to do the job.
You’re working with someone committed to getting better at it every day.
Why Clients Choose Taskmojo Over DIY or Agencies
Let’s compare:
Task Type | DIY Approach | Hiring Freelancers | Traditional Agencies | Taskmojo |
Website Design | Time-draining | Inconsistent quality | Expensive | ✅ Fast, pro, & on-brand |
SEO Services | Confusing | Hit-or-miss results | Locked into retainers | ✅ Keyword-rich & ROI-focused |
Email Marketing | Low open rates | No automation | Costly add-ons | ✅ Conversion-optimized content |
Virtual Assistance | Overwhelming | Hard to trust | Not always flexible | ✅ Reliable & task-focused |
Social Media | Burnout | Missing strategy | Generic posts | ✅ Custom, on-trend content |
Graphic Design | DIY Canva chaos | Slow turnaround | Outsourced overseas | ✅ Creative, fast, no fluff |
Built for the Modern Entrepreneur, Coach, CEO, and Startup
Whether you’re a solopreneur, business coach, ecommerce, small business owner, or organization, Taskmojo is for people who value efficiency, trust, and getting things done.
We’ve worked with:
A Reiki healers who needed content, website edits, and digital scheduling
A real estate experts launching email campaigns and online courses
Startups needing branding, web design, and consistent social content
Lawyer’s firms automating their intake and client communication
They all chose Taskmojo. They’re all still with us.
Our Core Values: What We Stand For
Growth-Minded 🌱
We keep learning to serve you better
Clear Communication 💬
You always know what’s going on
Problem Solvers 💡
We think ahead so you don’t have to
Timeliness 🕒
Deadlines are sacred
Client-First 🤝
Your success is our success
Ready to Experience Taskmojo?
“There are a hundred ways to hire someone online. But only one that’s simple, smart, and stress-free — Taskmojo.”
If you’re tired of spinning wheels, struggling with freelancers, or wasting time explaining the same thing to 5 different people… make the shift.
Let us be your digital solution — focused, dependable, and always ready.
Final Word from Me as Founder and CEO
Taskmojo isn’t just a company I started. It’s the system I wish I had when I began. It’s the platform I built from every lesson, every client experience, and every long night learning how to do better.
So if you’ve been looking for a way to finally get your digital tasks done — without the usual frustration — you’re in the right place.
We’ve done it before. We’ll also do it for you : )
