Website Redesign Tips That Increase Leads, Speed & Google Rankings

Is your website feeling a bit outdated? Maybe it’s slow, clunky, or just not converting visitors like it used to. If that sounds familiar, it might be time for a website redesign. But where do you start? What should you focus on? And how do you make sure the redesign actually helps your business grow by improving search rankings, user experience, page speed, and sales performance.

I’ve been there, and I know how overwhelming it can be. That’s why I put together this guide packed with practical website redesign tips to help you navigate the process smoothly. Whether you’re a busy executive, an entrepreneur, or running a small to medium-sized business, this post will give you clear, actionable advice to get your site working harder for you.

Why You Should Care About Website Redesign Tips

Let’s face it: your website is often the first impression people get of your business. If it looks outdated or is hard to use, visitors won’t stick around. They’ll bounce off to a competitor’s site instead. That’s lost opportunities, lost sales, lost growth and, Google ranks you lower.

A smart redesign can:

• Improve user experience and navigation

• Boost your site speed and performance

• Make your brand look fresh and professional

• Increase conversions and sales

• Help you rank better on search engines

  
  

But redesigning a website isn’t just about making it look pretty. It’s about solving problems and meeting your business goals. That’s why these website redesign tips focus on strategy, usability, and results.

Essential Website Redesign Tips to Follow

Ready to dive in? Here are some of the best website redesign tips I’ve learned from working with businesses just like yours.

1. Start With Clear Goals

Before you make any change, ask yourself: What do I want this redesign to achieve?

• More leads?

• Better brand awareness?

• Easier navigation?

• Faster load times?

Write down your goals and keep them front and center throughout the project. This will help you make smart decisions and avoid unnecessary features.

2. Analyze Your Current Site

Look at your existing website’s analytics. Which pages get the most traffic? Where do visitors drop off? What keywords are driving visitors?

This data will show you what’s working and what’s not. Use it to guide your redesign priorities.

Check:

1. Bounce rate

2. Most visited pages

3. Traffic sources

Use:

• Google Analytics

• Google Search Console

3. Focus on Mobile First

Over 65% of users browse on mobile. If your site isn’t mobile-friendly, you’re losing a huge chunk of potential customers because Google penalizes you.

Make sure your redesign is responsive and looks great on all screen sizes. Test it on different devices before launch.

Taskmojo builds fully responsive Wix & WordPress websites optimized for mobile SEO. Submit your website task to get started.

4. Simplify Navigation

Busy visitors want to find what they need fast. Keep your menu simple and intuitive. Use clear labels and logical categories.

Consider adding a search bar if your site has lots of content.

5. Use High-Quality Visuals

Images and videos grab attention and build trust. Use professional photos and graphics that reflect your brand’s personality.

Avoid stock images that look generic or overused.

Modern business website

6. Improve Page Speed

Slow websites frustrate visitors and hurt SEO. Compress images, minimize code, and use fast hosting to speed things up.

Tools like Google PageSpeed and GTmetrix Insights can help you identify issues.

7. Optimize for SEO

Don’t lose your search rankings during the redesign. Keep your URLs consistent, use proper heading tags, and optimize meta descriptions.

Consider adding fresh, keyword-rich content to boost your visibility.

Your redesign must include:

• Keyword-rich headings

• Optimized URLs

• Proper H1, H2, H3 tags

• Meta descriptions

• Internal links

Taskmojo combines SEO, website design, and content into one simple task-based system — you just tell us what you need and we handle everything. Submit a task today to get started with us.

8. Include Clear Calls to Action (CTAs)

What do you want visitors to do? Buy a product? Sign up for a newsletter? Contact you?

Make your CTAs bold, clear, and easy to find. Use action words like “Start for $180/month,” “Contact Us,” or “Submit a Task”

9. Test, Test, Test

Before going live, test your site thoroughly. Check for broken links, typos, and design glitches.

Ask colleagues or friends to navigate the site and give feedback.

Check:

• Forms

• Buttons

• Mobile layout

• Speed

10. Plan for Ongoing Updates

A website isn’t a one-and-done project. Plan regular updates to keep content fresh and technology current.

This keeps your site relevant and engaging over time. High-ranking websites update regularly. That’s why Taskmojo offers continuous website optimization plans.

What is the 3 Second Rule in Website Design?

Ever heard of the 3 second rule? It’s a simple but powerful concept: you have about 3 seconds to grab a visitor’s attention before they decide to stay or leave.

That means your homepage or landing page needs to clearly communicate

• Who you are

• What you offer

• Why it matters

All within a few seconds.

Here’s how to nail the 3 second rule:

• Use a strong headline that speaks directly to your audience’s needs

• Include a compelling image or video that supports your message

• Make your value proposition obvious and easy to understand

• Place a clear call to action above the fold (the part of the page visible without scrolling)

  
  

If visitors can’t figure out what you do quickly, they’ll bounce. So keep it simple, focused, and visually appealing.

How to Choose the Right Website Redesign Services

You might be thinking, “This sounds great, but I don’t have time or skills to do it myself.” That’s where professional help comes in.

Choosing the right website redesign services can make all the difference. Here’s what to look for:

• Experience: Check their portfolio and client reviews.

• Communication: They should listen to your goals and keep you updated.

• Conversion-focused design: Turns your site visitors into customers

• Customization: Avoid cookie-cutter solutions. Your site should be unique and works perfectly on any device

• SEO Knowledge: They should build your site with search engines in mind so you can grow organic traffic.

• Support: Look for ongoing maintenance and support options to keep your site improving overtime.

  
  

Don’t just pick the cheapest option. Invest in a partner who understands your business and can deliver results.

Designer’s desk with website wireframes and sketches

Final Thoughts

A website redesign is a big step, but it’s also a huge opportunity. Done right, it can transform your online presence and help you reach your business goals faster.

Remember these key takeaways:

• Set clear goals before you start

• Keep your users front and center

• Focus on speed, mobile, and SEO

• Use strong visuals and clear CTAs

• Test thoroughly and plan for the future

  
  

If you keep these website redesign tips in mind, you’ll create a site that not only looks great but also drives real results.

When done right, it delivers:

• Higher Google rankings

• More leads

• Better conversions

• Stronger brand authority

Ready to get started? Whether you tackle the redesign yourself or hire experts, make sure your new website is a powerful tool for growth.

If you want a website that works as hard as you do, start with Taskmojo today from $180/month.