13 Best Digital Marketing Apps to Use in 2024

Digital marketing evolves at lightning speed. Blink, and you might miss the next big trend, tool, or technique that transforms the landscape. In 2024, the key to staying ahead in this dynamic realm lies in utilizing powerful digital marketing apps. At Taskmojo, we've had the opportunity to work with a diverse range of clients, gaining firsthand experience with various tools that have proven to be game-changers in digital marketing strategies. These apps streamline campaigns, consolidate tasks, and measure ROI, all with just a few taps. Whether you’re a newbie or a seasoned marketer, the right apps can elevate your strategy and simplify processes. Here’s a comprehensive list of the 13 best digital marketing apps to power your marketing efforts in 2024.

What to Look for in Digital Marketing Apps

Choosing the right digital marketing apps can significantly impact your workflow, campaign success, and overall strategy effectiveness. Here’s a detailed checklist to guide your decision-making process:

1. Usability and Interface

The app should have an intuitive and user-friendly interface. If the dashboard is overly complicated or requires extensive training to navigate, it may slow down productivity. A well-designed app should be easy to use, allowing you to focus on executing marketing strategies rather than figuring out how the software works.

Example: Tools like Canva and Buffer are known for their clean, intuitive interfaces, making them accessible even for beginners.

2. Integration Capabilities

Digital marketing rarely relies on a single tool. Your chosen app should seamlessly integrate with other tools in your marketing stack, such as CRM systems, email marketing platforms, social media management tools, and analytics software. This ensures a harmonious workflow and prevents data silos, allowing you to manage campaigns more effectively.

Example: Zapier excels in this area, connecting thousands of apps to automate workflows and streamline processes.

3. Scalability

Your marketing efforts will grow as your business expands, so your app should be able to scale with you. It should handle increasing data loads, more complex campaigns, and a growing user base without compromising performance. Look for tools that offer flexible plans and can accommodate your business's evolving needs.

Example: ClickUp and HubSpot offer scalable solutions that grow with your business, accommodating everything from small teams to large enterprises.

4. Value for Money

While some apps come with a hefty price tag, the most expensive option isn't always the best. Evaluate the app based on the value it brings to your business. Does it offer features that justify its cost? Look for tools that provide a comprehensive set of features at a reasonable price, ensuring you get a good return on your investment.

Example: MailChimp offers a range of plans, including a free tier, making it a cost-effective choice for businesses of all sizes.

5. Relevant Features

The app should align with your specific marketing goals. A tool packed with features is only beneficial if those features support your core needs. Focus on apps that offer functionalities directly related to your marketing objectives, whether it's content creation, social media management, email marketing, or data analytics.

Example: BuzzSumo is ideal for content marketers who need insights into trending topics, influencer identification, and content performance tracking.

6. Security and Privacy

With data security and privacy becoming increasingly important, especially with regulations like GDPR and CCPA, ensure the app has robust security measures. It should protect your data and offer compliance with privacy laws to safeguard both your business and your customers' information.

Example: HubSpot provides strong data protection and compliance features, making it a secure option for businesses.

7. Customer Support and Resources

Inevitably, you may encounter issues or need guidance when using a new tool. Choose apps that offer reliable customer support, whether through live chat, email, or phone support. Additionally, look for tools that provide a wealth of resources, such as tutorials, FAQs, and community forums, to help you get the most out of the app.

Example: Webflow offers extensive educational resources and a supportive community to help users maximize the platform’s potential.

8. Customization and Flexibility

Every business has unique needs, and a one-size-fits-all approach often falls short. The best digital marketing apps allow for customization, enabling you to tailor dashboards, workflows, and features to suit your specific requirements. Look for tools that offer flexibility in terms of setting up campaigns, automations, and reporting.

Example: ClickUp allows extensive customization of workflows, views, and project setups to fit various marketing strategies.

9. Performance and Reliability

An app should perform consistently without frequent downtime or lag. The reliability of a tool directly affects your marketing operations, especially when managing time-sensitive campaigns or large volumes of data. Opt for apps known for their stability and performance track record.

Example: Google Data Studio is widely recognized for its reliability in data visualization and reporting, making it a trusted choice for many marketers.

10. Analytics and Reporting

Effective digital marketing relies heavily on data-driven decisions. The app should offer robust analytics and reporting features, allowing you to track key metrics, analyze campaign performance, and gain actionable insights. Look for tools that provide comprehensive data visualization and real-time analytics to monitor progress and adjust strategies as needed.

Example: Hootsuite offers detailed analytics for social media performance, helping marketers refine their strategies.

11. Automation Capabilities

In the fast-paced world of digital marketing, automation is key to efficiency. The app should provide automation features for repetitive tasks, such as email marketing, social media posting, and data syncing. This not only saves time but also ensures consistency in your marketing efforts.

Example: Zapier is renowned for its automation capabilities, allowing marketers to automate workflows across various apps seamlessly.

The 13 Best Digital Marketing Apps to Use in 2024

Here are the top digital marketing apps to elevate your strategies in 2024, covering various aspects from project management to content creation, automation, and analytics.

1. ClickUp

Overview: ClickUp is a comprehensive marketing project management platform that offers a unified workspace for brainstorming, planning, and execution. It provides scalable tools to manage multi-channel campaigns, global events, and much more.

Best Features:

• Unified workspace for strategic documents, brainstorming, and calendars.

• AI-powered marketing tools for generating campaign ideas, content briefs, blogs, and case studies.

• Visualize team progress with customizable dashboards.

Limitations:

• Initial learning curve due to the range of features.

Pricing:

• Free Forever

• Unlimited: $7/month per user

• Business: $12/month per user

• Enterprise: Contact for pricing

Need help managing your marketing projects? Taskmojo’s project management services can streamline your efforts.

2. Hootsuite

Overview: Hootsuite is a social media management tool that enables marketers to schedule posts, manage multiple social channels, and analyze campaign performance from one dashboard.

Best Features:

• Integrated social media calendar.

• AI-powered content creation for social media posts.

• Real-time engagement and social listening.

Limitations:

• Dashboard can be cluttered for some users.

Pricing:

• Professional: $99/month

• Team: $249/month

• Business: $739/month

• Enterprise: Contact for pricing

Boost your social media presence with Taskmojo’s social media management services.

3. Google Data Studio

Overview: Google Data Studio is a data visualization tool that connects to various data sources, including Google Analytics and Google Ads, to create custom reports and insights.

Best Features:

• Ready-made templates for various reports.

• Customizable dashboards with logos and icons.

• Facilitates sharing and collaboration on reports.

Limitations:

• Can have slow report loading times.

Pricing:

• Free for creators and report viewers.

Taskmojo’s SEO services include data analysis to optimize your marketing efforts.

4. Facebook Pages Manager

Overview: Facebook Pages Manager allows you to manage multiple Facebook and Instagram pages, schedule posts, engage with followers, and monitor analytics in one place.

Best Features:

• Ideal for managing Facebook and Instagram ads.

• Tracks marketing campaign performance insights.

• Centralizes the oversight of all pages and accounts.

Limitations:

• Switching between profiles can be tedious.

Pricing:

• Free

Enhance your social media presence with Taskmojo’s social media management services.

5. BuzzSumo

Overview: BuzzSumo provides insights into content trends, helping marketers understand what resonates with audiences. It identifies popular topics, key influencers, and competitor content performance.

Best Features:

• Identifies trending topics and monitors trends over time.

• Tracks brand mentions and analyzes competitor content performance.

• Supports topic comparison and content strategy development.

Limitations:

• Lacks integration with platforms like LinkedIn and TikTok.

Pricing:

• Basic: $95/month

• Content Creation: $199/month

• PR & Comms: $199/month

• Suite: $319/month

• Enterprise: $999/month

Craft compelling content strategies using Taskmojo’s content marketing services.

6. Buffer

Overview: Buffer is a social media management tool that simplifies scheduling, publishing, and analyzing social media content. Its intuitive interface makes maintaining a robust social media presence easy.

Best Features:

• Streamlines content scheduling with a content queue system.

• Offers built-in content review systems for team collaboration.

• Provides comprehensive reporting tools.

Limitations:

• Focuses solely on social media content.

Pricing:

• Free

• Essentials: $6/month for one user and one channel

• Team: $12/month for unlimited users and one channel

• Agency: $120/month for unlimited users and ten channels

Maximize your social media reach with Taskmojo’s social media management services.

7. Canva

Overview: Canva is a cloud-based design tool for creating stunning visuals, including infographics, social media posts, and more. It offers a drag-and-drop interface and a vast template library.

Best Features:

• Templates for diverse marketing materials.

• Real-time collaboration with folders and commenting tools.

• Video editor and animations for engaging content creation.

Limitations:

• Some users experience occasional glitches.

Pricing:

• Free

• Pro: $119.99/year for one person

• Teams: $149.90/year for the first five people

Taskmojo’s graphic design services can help you create professional visuals using Canva.

8. Planoly

Overview: Planoly is a visual planner for Instagram that allows brands to craft, curate, and schedule posts. It also provides analytics to optimize posting strategies.

Best Features:

• "Link in Bio" functionality for Instagram.

• In-app TikTok video planner.

• Cross-posting between platforms.

Limitations:

• The Starter Plan limits monthly uploads.

Pricing:

• Starter: $13/month

• Growth: $23/month

• Professional: $43/month

Improve your Instagram strategy with Taskmojo’s social media management services.

9. Sprout Social

Overview: Sprout Social integrates publishing, analytics, and engagement tools under one platform for complete social media management.

Best Features:

• Smart inbox for efficient request handling.

• Rich analytics, social listening, and monitoring features.

• Asset library with dual-view for streamlined asset management.

Limitations:

• Pricing can be steep for small businesses.

Pricing:

• Standard: $249/month

• Professional: $399/month

• Advanced: $499/month

Master social media with Taskmojo’s social media management services using tools like Sprout Social.

10. MailChimp

Overview: MailChimp is a leading email marketing platform that offers tools for designing, dispatching, and analyzing email campaigns. It also provides automation workflows, landing pages, and ads.

Best Features:

• Landing page creation for lead generation.

• Email list building and campaign execution.

• Social media management tools.

Limitations:

• Interface can feel clunky for some users.

Pricing:

• Free

• Essentials: $13/month

• Standard: $20/month

• Premium: $350/month

Taskmojo offers email marketing services to help you leverage MailChimp effectively.

11. Zapier

Overview: Zapier is an automation tool that connects your apps and automates workflows. It allows you to create "Zaps" to automate repetitive tasks without coding.

Best Features:

• Automates repetitive tasks between different apps.

• Supports over 3,000 app integrations.

• Easy-to-use interface for setting up automation workflows.

Limitations:

• Complex automations may require a learning curve.

Pricing:

• Free

• Starter: $19.99/month

• Professional: $49/month

• Team: $299/month

Enhance your marketing automation with Taskmojo’s virtual assistance services.

12. Webflow

Overview: Webflow is a website design and development platform that allows marketers to create fully customizable websites without coding. It's perfect for designing responsive websites that look professional.

Best Features:

• Drag-and-drop builder for easy website design.

• Customizable templates for various industries.

• Built-in SEO tools to optimize websites.

Limitations:

• Steeper learning curve for complex customizations.

Pricing:

• Free (Starter Plan)

• Basic: $15/month

• CMS: $20/month

• Business: $45/month

Need a website redesign? Check out Taskmojo’s website design services.

13. HubSpot

Overview: HubSpot is a comprehensive marketing, sales, and service platform that offers tools for email marketing, CRM, social media management, and more.

Best Features:

• Integrated CRM for tracking customer interactions.

• Email marketing automation and lead generation tools.

• Social media scheduling and analytics.

Limitations:

• Pricing can be high for advanced features.

Pricing:

• Free (Starter Plan)

• Marketing Hub Starter: $45/month

• Professional: $800/month

• Enterprise: $3,200/month

Maximize your marketing efforts with Taskmojo’s digital marketing services using HubSpot.

Elevate Your Marketing in 2024

In the evolving digital landscape, these 13 digital marketing apps offer the tools and features you need to streamline and optimize your marketing efforts. From project management and social media scheduling to automation and data analysis, these apps provide solutions that simplify marketing tasks and elevate strategies. Get started with these tools today by submitting a task to Taskmojo, or schedule a meeting to discuss how we can integrate these apps into your marketing plan for maximum impact.