Redfern worked closely with Anna Hyde, Naomi Bonne, and Sophie Deen, the creative team behind Bright Little Labs, an award-winning children’s media company on a mission to build a “Sesame Street for the Internet.” Through characters like Agent Asha, an 11-year-old tech prodigy in the Children's Spy Agency, Bright Little Labs helps children develop confidence, critical thinking, and an interest in computer science and equality. Backed by Warner Media and Walker Books, the company is now expanding into digital, interactive, and animated content.

What I Delivered:

Data Analysis & Insights — Conducted weekly analysis of user engagement across Bright Little Labs’ website, mobile app, and email campaigns to inform content and marketing strategies.

Virtual Assistance — Provided ongoing virtual support for data reporting, marketing operations, and internal team coordination.

Digital Marketing Support — Contributed to refining digital marketing efforts by identifying trends and opportunities through consistent reporting.

Reporting — Compiled and presented key findings to the leadership team via Google Slides on a weekly basis.

Results:

Improved visibility into user engagement and content performance

Data-driven insights used to refine marketing and content strategies

Consistent reporting that supported leadership decision-making

Strengthened operational efficiency for an expanding digital product line